A Design Process Framework

Design Process
Design Planning, Architecture
Establish and apply systematic design processes, taking a holistic view of the problem space and generate design solutions to address the real problems and user needs.
Role
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Design planner and architect, driving design direction and responsible for delivering it.
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Managing additional design tasks and resources.
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Mentoring junior designers on the team.
Processes & Deliverables
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Process framework.
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Structured planning.
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User model.
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Design brief.
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Double diamond
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Journey Maps.
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Jobs To Be Done (JTBD.)
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Personas and user profiles.
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Insights and big ideas.
Journey Maps

Teams
Executive stakeholders, product managers, architects, development engineers, visual designer, user assistance, quality assurance.
User Model

Jobs To Be Done (JTBD)
